These are the three brands I presented to Cycle after meeting to understand their needs. The main idea was to create a brand that embodies the adjectives of "Play" "Cyber" and "Bright" respectively.
Client: Cycle
2026
My Role: Create three distinct brand visions for the client to decide between.
Programs: Illustrator, Photoshop, Canva, Fresco, Procreate, Figma, Wordpress, Milanote.
Scope: Client preference surveys, three distinct & fully-fleshed out brand proposals, logos, colors, & usage rules.
Philosophy
With "Play" my main goal was to embody the idea of playful fun with each care package.
For "Cyber" I sought to take the idea of a modern "It Girl" and explore it through imagery and color.
For "Bold" my goal was to find the the intersection between the whimsy of "Play" and the color/shape forward editorial approach of the bombastic style trends of the post-covid world.
